WHO WE ARE

At Good American, we’re always working to innovate, find solutions, and redefine fashion for the modern woman. It’s how we started, and we’re not stopping any time soon.

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our people

OUR PEOPLE

We don’t promise —

we prove.

It starts at the top. With founders determined to listen, learn and motivate. Women who will raise questions, have the difficult dialog, amplify causes and help women thrive.


Our global team is dedicated to making comfort and support every woman’s new normal. Our manufacturers produce to the best of industry standards, and are constantly innovating to implement new techniques and sustainable practices.

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OUR PRODUCT

Your curves are

our cause.

We innovated from day one, offering quality, style and substance in every size—00-24. We’re committed to challenging industry norms to bring you a collection that is 100% inclusive, always.

Every piece in our collection is shown on three size ranges of models, to eliminate the friction around finding your perfect fit. High quality fabric, a relentless obsession with fit, and an uncompromising attention to comfort help you feel sexier, curvier, and more confident—guaranteed.

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our product
Our Community

OUR COMMUNITY

Not just a brand,

a movement.

You are the women that made us. We take your concerns seriously. We are constantly listening and learning, searching for new ways to address your fit grievances.


We invite you to collaborate, to partner, to join. Sign up for the Good Squad to get tips on career, hand holding on wellness, and support from a new friend. We are here for you. Let’s do good, together.

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